Unilever is stripping the word "normal" from the marketing language for its beauty and personal care products, in a bid to makeover the brand as more inclusive. Marketing for hair and skincare products has traditionally used language like "for normal skin" or "normal hair," but a global study by Unilever found that the term "normal" as a descriptor for hair and skin makes most people (56%) feel excluded. Gauging opinion, Unilever polled 10,000 people in nine countries and learned that 70% believe the word "normal" on ads and product packaging has a negative impact. To that end, 74% agreed that the beauty and personal care business could better focus on making people feel better, not just look better. FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS"With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people’s lives," Sunny Jain, president of beauty and personal care, said in a news release.

Source: Fox News March 10, 2021 14:16 UTC