Alan Jope, who holds the purse strings to a multibillion-dollar advertising budget for brands such as Dove, Persil, PG Tips and Hellmann’s mayonnaise, said: “Woke-washing is beginning to infect our industry. He added: “Purpose-led brand communications is not just a matter of ‘make them cry, make them buy’. Some fashion companies have been criticised for using plus-size models to cash in on sentiment around body positivity, despite offering very few clothes for people of a similar size. Dove apologised in 2017 after an advert showed a black woman appearing as white after using Dove body lotion, while Unilever also owns Fair & Lovely, a skin-whitening product sold primarily in India. Dove has also been ridiculed for instances of “femvertising” intended to promote body positivity but seen by some people as patronising.

Source: The Guardian June 19, 2019 16:30 UTC