Peel-Works offers a software platform to consumer packaged goods companies to better understand how their products move in the supply chain till the end-buyer, and derive insights. New Delhi: Unilever Ventures, the investment arm of consumer packaged goods company Unilever Plc, has picked up an undisclosed stake in Peel-Works Pvt. This follows a $10-million capital infusion by Unilever Ventures in IDG Ventures’ third fund this November. It does this through its own network of 5,000 pan-India retailers that feed data to Peel-Works’ platform on products sold at their stores. Headquartered in London, Unilever Ventures invests in early-stage companies in food, personal care, digital media, e-commerce and consumer products segments primarily in Europe, North America and Asia.

Source: Mint December 18, 2017 17:03 UTC