Business WireFirst came the rumors, that there was such a thing as a Unicorn Frappuccino and that it was pink. The rumors became such a clamor that Starbucks’ Facebook was swamped with comments begging to know if the Unicorn Frappuccino was real before the now-infamous drink was even announced. On Facebook, Starbucks’ April activity garnered a total of 53,000 shares, and over 50,000 of them were related to the Unicorn. The idea of limited edition, or even limited time sales, like the Frappuccino Happy Hour, is here to stay for Starbucks going forward. But Krispy Kreme, 7-Eleven and other retailers jumped on eclipse mania in the same way – by promoting unique, limited edition products that were related to the eclipse.

Source: Forbes August 30, 2017 21:45 UTC