E-commerce enablement platform Shiprocket has launched its new offering, Shiprocket Amplify, in partnership with influencer marketing platform One Impression. The solution is aimed at providing small and medium-sized businesses (SMBs) with an integrated Influencer Marketing as a Service (IMAAS) tool. $ 16 billion spent on influencer marketing globally in 2022, with RoAS as high as 8X, influencer marketing presents a huge opportunity for brands to connect with their audiences on a larger scale. According to Apaksh Gupta, founder and CEO of One Impression, influencer marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. “Last year, Shiprocket became a unicorn after raising $33 million as a part of a Series E round.

Source: The Hindu October 19, 2023 01:22 UTC