They’re getting the message, and a sizeable portion recognize digital as the main force driving their businesses in the year ahead. The key is to focus on business value, not the technology, Lamarre and Smaje urge. “The point of a digital transformation isn’t to become digital; it’s to generate value for the business. “Digital CEOs recognize that data and technology are core competitive differentiators, and they run their business that way,” Lamarre and Smaje state. “The most successful CEOs prioritize tech and data in two ways.

Source: Forbes January 14, 2022 15:54 UTC