Under AfCFTA, Silence Is Becoming a Business Liability for African SMEs
Public visibility was often considered secondary — sometimes even unnecessary. The African Continental Free Trade Area (AfCFTA) is now changing that environment. It aims to expand intra-African trade, strengthen regional value chains, and facilitate cross-border investment and business movement. Public visibility provides this context indirectly. From Local Reputation to Continental RecognitionAfrican SMEs entering continental trade are transitioning from relationship-based credibility to reference-based credibility.
Source: News Business Ethiopia February 18, 2026 01:08 UTC
