To promote the new film, Juan Carlos Noguez Ortiz sat patiently in Toronto's Yonge-Dundas Square covered with a beard of bees for an excruciating 61 minutes. Not only did he stop passers-by in their tracks, but the stunt also smashed the previous Guinness World Record for bee bearding (which was a measly 53 minutes and 34 seconds). Don't panic though, only the friendliest bees from Dickey Bee Honey Farm's were used for the stunt... All 100,000 of them. The film's director Jeff Kopas told HuffPost Australia that without the backing of a major studio it's "extremely difficult [and] virtually impossible" to successfully promote an indie film. "He's just a really zen guy and just sat there and basically didn't move."

Source: Huffington Post August 31, 2017 06:45 UTC