Cosmetics chain Ulta Beauty Inc. has shifted tactics in response, but it hasn’t been easy going so far. Ulta is hoping its first new TV ad campaign since March will get consumers thinking about beauty and back into its stores that are open. WSJ: You’re about to launch a new TV ad. We’re using a broader marketing mix now that we have stores back open and that definitely includes TV. We know from marketing mix over past years that TV is a very effective medium and delivers emotion.

Source: Wall Street Journal September 04, 2020 15:33 UTC