Under the agreement, Uchumi Supermarkets will operate the branch and in exchange earn royalties for the use its brand. “Franchising of this branch marks an important milestone for Uchumi Supermarkets Plc. We plan to franchise other stores in addition to cost leadership initiatives,” said Uchumi Supermarkets CEO Mohamed Mohamed in a statement. However, branding on the branch reads Al Jazeerah City Market Limited alongside the traditional Uchumi logo. This was after it had picked the Lang’ata Hyper Branch as the first to go under the franchise model.

Source: Daily Nation April 16, 2019 18:44 UTC