Just ask Travis Kalanick, CEO of Uber, who The New York Times recently described as a businessman willing to win at any cost. Some say the reports of Uber's brashness are just business as usual with founder-led tech companies: the definition of Silicon Valley disruption. In that same study , of 38 companies involved in incidents of CEO bad behavior, 11 exhibited positive stock price returns when CEO misbehavior made the news. Along with plain common sense, this makes it even more surprising that Uber's CEO is seemingly oblivious to the number one rule of the contemporary marketplace: You're not in control; every consumer out there is. Uber's biggest challenge to future growth may in fact be its CEO's blind spot to this tension between reputation and revenue.

Source: CNN May 01, 2017 19:14 UTC