Uber to retain Careem brand for now: Careem CFO
'Maintaining two separate brands in the same market is better for competition'DUBAI: Uber and Middle East ride-hailing business Careem will remain separate entities until at least the first quarter of 2020, when Uber’s acquisition is expected to close, Careem’s CFO said on Tuesday. You can now book a Careem without internetThe $3.1 billion dollar acquisition will make Careem a wholly owned subsidiary of Uber, but the Careem brand and app will remain intact, at least initially. Maintaining two separate brands in the same market is better for competition, Ankur Shah said at a financial conference in Dubai. Read full story
Source: The Express Tribune June 18, 2019 06:11 UTC
