Uber’s campaign “This World Cup, Every Fan Wins” aims to create a culture of togetherness and puts cricket lovers at the heart of the celebration, which includes the World Cup’s first and very own anthem - Way-O, Way-O. The ICC today announced that Uber, the world’s largest personal mobility company, would be an official sponsor of the 2019 @cricketworldcup. READ 🔽 https://t.co/e5BSpPT1P9 pic.twitter.com/zq2sZkEoyt — ICC (@ICC) May 20, 2019Uber will fly down hundreds of driver and courier partners, as well as riders and eaters, to the World Cup and will also host a series of activities to foster a spirit of solidarity at the tournament. Last year, in line with the company’s initiative to empower girls and women around the world, Uber supported the first ever standalone Women’s World T20I in the West Indies. As a part of this partnership, Uber rolled out the #JerseyKnowsNoGender campaign in collaboration with sports personalities from different fields to encourage women’s participation in sports and to also generate support for the T20 Championship.

Source: Dhaka Tribune May 21, 2019 15:00 UTC