Photo: Hemant Mishra/MintTaipei/Singapore: After its defeat in China, Uber Technologies Inc. can’t afford to lose a second billion-people-plus market to a local incumbent. So the ride-hailing company has introduced a service in India to suit tastes there. The launch of UberHire shows the San Francisco-based startup doesn’t want to make the same mistake in India. Equally, part of its brand is built around being a global service provider, available anywhere in the world. If that means catering to the quirky demand patterns of a chaotic Indian wedding, then Uber really can’t say no.

Source: Mint February 07, 2017 06:18 UTC