USA Gymnastics and Nike have reached an agreement on a sponsorship deal that will make the athletic giant the exclusive apparel and footwear provider for the men’s and women’s national teams. The agreement, which extends through the 2028 Los Angeles Olympics, is the greatest ever in terms of both annual value and total value for the national governing body, according to USA Gymnastics. She also emphasised the importance of building an infrastructure that would ensure that all stakeholders in the organisation, which has about 200,000 members, felt heard, supported, and protected. Nike saw enough progress that it felt comfortable expanding its relationship with an organization whose brightest lights often become crossover stars while competing under the Olympic rings. “The USA Gymnastics partnership represents Nike’s commitment to expand sport for the next generation,” Karie Conner, vice president and general manager of the North America Kids division at Nike Inc., said in a statement.

Source: Washington Post August 07, 2023 13:32 UTC