The global MICE tourism sector is estimated to reach US$ 1.2 trillion by 2023. In South Africa, there are around 211,000 national, regional and international MICE events hosted each year. With the MICE industry forming about 10 percent of the overall tourism sector globally, it is reported that MICE delegates spend about five times regular tourists’ expenditure. South Africa received 32 percent of the continent’s tourists in 2017, with a chunk of them being MICE delegates. Though revenue from MICE in the global tourism space has reached almost US$760 billion according to the Global Association of Exhibition, Africa’s share has stood at 3.3 percent, while Europe’s stands at 55 percent.

Source: GhanaWeb January 27, 2020 11:26 UTC