Retailers are finding all kinds of uses for location data from customers’ phones. Hill Country Galleria in Bee Cave, Texas, used the information to determine that a lot of shoppers owned pets. More than half the retailers surveyed last year said they partner with third-party firms to collect location data. Typically, his company pays in the six figures for the data, McKeon said, while packages for retailers run as low as US$15,000 (RM61,995). Location data isn’t the only thing being tracked.

Source: The Star April 28, 2019 08:48 UTC