US demand drives record venison pricesStu Jackson Venison prices have continued to rise, despite the seafreight European chilled game market ending. Soaring demand from the United States for reduced supply is behind an unprecedented lift in venison schedule prices beyond the traditional peak, says Mountain River Venison's marketing director John Sadler. "We have the extraordinary situation where schedule prices have gone up in November," he told a deer industry P2P field day in Canterbury. The US market had three segments including a snack food market driven by paleo diets and healthy food. Market diversification such as Cervena in Europe and growth in China are also assisting venison demand.

Source: Stuff December 05, 2017 18:22 UTC