The US Equal Employment Opportunity Commission (EEOC) has launched an investigation into Nike over allegations that the sports giant discriminated against white employees and job applicants. Nike, which described the escalation as “surprising and unusual”, insisted that it adheres to “all applicable laws” on discrimination. “Title VII’s prohibition of race-based employment discrimination is colorblind and requires the EEOC to protect employees of all races from unlawful employment practices,” Lucas said. “We are committed to fair and lawful employment practices and follow all applicable laws, including those that prohibit discrimination. We believe our programs and practices are consistent with those obligations and take these matters seriously.

Source: The Guardian February 05, 2026 19:40 UTC