Currency-neutral sales in North America are expected to decline at a mid-single-digit rate in 2024, with growth forecast in all other regions, Adidas said, announcing its final full-year results. Adidas reported preliminary results for the year in late January and delivered a 2024 forecast far below analysts’ expectations, as profits dwindle from a sell-off in its discontinued sneaker line with Kanye West.

Source: The North Africa Journal March 13, 2024 08:41 UTC