Prateek Hira, President & CEO of Tornos and Director of River Rhapsody, recently highlighted the state’s tremendous tourism potential during an exclusive interview. Uttar Pradesh is home to the Taj Mahal, one of the most well-known buildings in the world, as well as the historic city of Varanasi, which is occasionally referred to as the oldest surviving city in the world. As interest in Ayurveda, yoga, and Hinduism grows worldwide, the state is establishing itself as a top spiritual tourism destination. Adventurers can take Ganges river cruises or hike the picturesque Vindhya and Shivalik mountain ranges.“We want visitors to see Uttar Pradesh beyond the Taj Mahal,” he noted. "Business travellers can combine their professional commitments with an exploration of the state's cultural diversity.

Source: The Times March 27, 2025 09:20 UTC