This week, as we observe World Breastfeeding Week under the theme, “Closing the gap: Breastfeeding Support for All”, UNICEF is calling on governments, donors, civil society, and the private sector to step up efforts to protect, promote and support breastfeeding, today more than ever. “Breastfeeding provides children with the best start in life,” said Mariko Kagoshima, UNICEF Acting Representative in Ethiopia. Secondly, the aggressive advertising of breastmilk substitutes is undermining breastfeeding practices and jeopardizing infant health in Ethiopia must be curbed. Thirdly, this year’s theme “Closing the Gap: Breastfeeding Support for All” aims to position breastfeeding as an equalizer in our society. As a leading advocate for children’s rights and well-being, UNICEF reaffirms its commitment to working with the Ethiopian government and other partners to further support exclusive breastfeeding practices.

Source: News Business Ethiopia August 07, 2024 15:48 UTC