Mr Dieye explained: "We're not compelling firms to contribute to Lion's Share Fund but rather creating moral compassion and awareness on the need to support wildlife conservation". RAISE MONEYHe says the new fund aims to raise US$100 million (Sh10 billion) annually in the next three years. Two weeks ago, UNDP signed a major partnership agreement with global outdoor advertising firm JCDecaux Group, the latest partner to join the Lion's Share Fund campaign. The Lion's Share is harnessing this hope," he added. Since the Lion's Share Fund was launched in June 2018, a total of US$15 million (Sh1.5 billion) has been raised mainly from corporates in Europe and the United States.

Source: Daily Nation March 26, 2019 09:33 UTC