When it comes to music services in Africa, the bigger established countries like South Africa and Nigeria tend to hog the headlines. One example today is from Ethiopia, where local streaming service Sewasew Media has bagged a big international partner: Universal Music Group. The deal will see Sewasew license and market UMG’s international catalogue in Ethiopia, as well as music from its African subsidiaries Def Jam Africa, Motown Gospel Africa and Republic Records Africa. “This partnership is a testament to Ethiopia’s growing importance in the global music industry, and we are confident that it will be a success for both companies,” said Sewasew MD Abraham F. in a statement. Like other streaming services in Africa, Sewasew doesn’t just license music from labels, it also works directly with artists.

Source: Ethiopian News November 17, 2023 09:47 UTC