London Business School continually reviews its communications channels and decides which to use based on levels of effective audience engagement," LBS told Reuters.It last posted to its 182,000 followers on X in September. It is one of the top-ranked business schools in the world.Reuters was first to report in October that several British police forces had quit X or cut their usage. The university survey points to a broader withdrawal among public institutions, even though many universities still post regularly to X.At least seven of the University of Cambridge's 31 colleges have stopped posting to X. "We know this platform is becoming increasingly toxic, so we will continue to assess our presence on X and monitor emerging alternatives," said Homerton College, the university's largest in terms of student numbers.The University of Cambridge told Reuters it continued to use X alongside other channels.At Oxford, Merton College - the university's top-ranked college academically - has deleted its X account. It did not respond to a request for comment.Harris Manchester - another Oxford college - last posted on Nov. 15 and asked followers to find it on other platforms.The University of East Anglia said its audience engagement on X had plunged by 80%.X did not respond to a request for comment.Falmouth University last posted to X in September, while Plymouth Marjon University said it will no longer use it.

Source: The Times January 09, 2025 09:10 UTC