Elon Musk’s X and xAI companies are under formal investigation by the UK’s data protection watchdog after the Grok AI tool produced indecent deepfakes without people’s consent. X became the subject of heavy public criticism in December and January when the platform’s account for the Grok AI tool was used to mass-produce partially nudified images of girls and women. The standalone Grok app was also used to generate sexualised deepfakes. X and xAI announced measures to counter the abuses, but several regulatory and legal investigations have followed. Ofcom also said its investigation into X was still gathering evidence and that the inquiry could take months.

Source: The Guardian February 04, 2026 09:31 UTC