On the face of it, the villain from "Shrek", British singer turned TV presenter Cilla Black, and national service have nothing in common. But they all have been featured in recent days in the UK general election's newest battleground: TikTok. One Labour TikTok post uses a clip from the movie "Shrek" showing the diminutive villain Lord Farquaad saying "some of you may die, but it's a sacrifice I am willing to make". Only one percent of UK adults used TikTok for news in 2020, according to the country's media regulator Ofcom. The figure rose to 10 percent by last year, making TikTok the fastest-growing source of news in the UK.

Source: The Times May 30, 2024 11:30 UTC