RelatedHigh levels of trust in the BBC were offset by relatively high levels of distrust (21%), giving the public broadcaster a net trust score of +22. Some 6% of people considered the brand trustworthy, giving it a net trust score of -53. TalkTV/radio’s net trust score was -5, compared to -15 for GB News, although levels of trust were slightly higher for GB News at 12% versus 9% for TalkTV/radio. The Guardian, for example, had a net trust score of +41 among those who voted Labour in 2019 compared to -6 among Conservatives. GB News in contrast had a net trust score of +7 among Conservative voters and -39 among Labour voters.

Source: The Times June 01, 2023 00:53 UTC