The UK government has set up a three-month advertising partnership with the newspaper industry to push its “stay at home” message to the public. On Friday, all regional and national daily news titles will run the slogan “Stay at home for the NHS, your family, your neighbours, your nation the world and life itself” as a cover wrap. Michael Gove, minister for the Cabinet Office’ said: “Newspapers are the lifeblood of our communities and we need them now more than ever. “Their role as a trusted voice and their ability to reach isolated communities is especially vital at this time.

Source: The Standard April 17, 2020 05:26 UTC