Britain's advertising regulator has banned a TV ad that showed a girl eating cheese while hanging upside down, saying it could promote behavior that could lead to choking. The ad for Dairylea cheese, a brand of U.S. snacks giant Mondelez, had been shown on British video-on-demand services in August last year. It featured two girls, aged six and eight, hanging upside down from a soccer goalpost, discussing where food went when you hang upside down. One of the girls then ate a piece of Dairylea cheese. The Advertising Standards Authority said children could try to emulate the girls, and one person had complained that a three-year-old relative had eaten food while hanging upside down after seeing the ad.

Source: The Times January 19, 2022 12:43 UTC