Adverts showing a woman struggling to park a car or a man refusing to do housework while his wife cooks dinner will be banned from next year as part of an industry-wide crackdown on sexist stereotypes. Members of the public will be able to report adverts to the regulator if they feel they breach the code. The regulator concluded that the adverts did not explicitly break its rules but they were later banned for unrelated health reasons. The rules will cover adverts in newspapers, magazines, on television, in cinema, on leaflets and on the internet. The code was developed after discussions with advertisers and was approved by the Committee of Advertising Practice, the ASA’s sister organisation.

Source: The Guardian December 13, 2018 18:00 UTC