Critics said the coronavirus lockdown ad was “heteronormative” and “reinforces the view that it is a woman’s job to homeschool, clean, do the childcare”. The advert urges people to “stay home” and “save lives”, and features four cartoon houses. The government has withdrawn a sexist ad urging people to stay at home – that depicts women performing household tasks while a man sits on the sofa. Glamour magazine reported that the ad was originally posted on the government’s Facebook page before being deleted. In October, the government was forced to withdraw another controversial advert suggesting a ballet dancer retrains in “cyber”.

Source: Huffington Post January 28, 2021 13:18 UTC