Oliver Reichert, CEO of the BIRKENSTOCK Group: "Foot health is at the heart of everything we do at BIRKENSTOCK. It is all the more surprising how little research has been done on the human foot. With our campaign, we want to stage the human foot - and address the role of proper footwear for our health. Another important aspect is the importance of foot health. Episode three ("Stepping into the Details") investigates why functional design, quality and responsibility are important for foot health.

Source: International New York Times July 01, 2022 10:05 UTC