IBM and UFC announced an innovative partnership on Thursday that will change the way millions of fans around the world view fight night. "IBM and the UFC, we’re partnering to really enhance the fan engagement and scale the UFC’s digital capabilities. Really, it’s going to change the viewing experience for fans, make it so much more engaging and just a richer experience. Ticker Security Last Change Change % TKO TKO GROUP HOLDINGS 117.77 -0.03 -0.03%Additionally, that content could be pre-event programming, pay-per-view broadcast, UFC social media channels and even in-venue video boards throughout the fight cards. Close to 1 billion UFC fans across 170 countries receive UFC’s broadcasts and follow UFC on its social platforms, making this a fun initiative for both parties to get creative with how this timely data can be displayed for fans.

Source: Fox News November 14, 2024 15:41 UTC