UEFA TV will host live coverage of competitions in markets where there is no rightsholder, alongside magazine content, interviews, and behind-the-scenes videos. It will also show archive content from major competitions such as the UEFA Champions League and UEFA Europa League. Starting next season, UEFA TV will host Bundesliga highlights each Monday as well as shows such as ‘Bundesliga Special’ which are tailored for international fans. “UEFA’s new streaming service is a very timely step to reach football fans around the world, especially younger target groups. This will give UEFA and other soccer organizations valuable data that can be used to launch targeted campaigns.

Source: Forbes June 14, 2019 15:56 UTC