UAE-based retail distribution company GMG has got the official rights to manage, distribute, and retail the Nike brand in Egypt and Iraq starting from the third quarter of 2022. The company will distribute Nike products through its sports vertical, GMG Sports. GMG first signed an agreement with Nike in 1982 to bring its products to Arab consumers and from 2010, the UAE retailer has been distributing Nike products across the GCC region. In Iraq, GMG entered recently through its sports vertical, opening the country’s first Sun & Sand Sports store — a GMG brand — in Baghdad’s Zayoona Mall. We look forward to extending these experiences to these new markets in 2022.”GMG has introduced more than 120 brands into its markets through four business verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods.

Source: The North Africa Journal December 19, 2021 09:53 UTC