The UA and Coca-Cola Bottling Co. are in contract negotiations that would finalize the deal. The Coca-Cola agreement would begin July 1 and would run through 2032. The UA posted a notice of its intent to award the beverage pouring rights Monday. Pepsi and the UA agreed to a 10-year beverage pouring rights agreement in 2012. Coca-Cola products were previously served on the UA campus, including at sporting events, for at least 40 years.
Source: Daily Nation May 17, 2022 09:41 UTC