The packaging resembles that of juice boxes, candy or cookies, the U.S. Food and Drug Administration and the Federal Trade Commission said, noting a recent increase in the number of reports to poison control centres. The FDA has made several sweeping moves in the past few months, including setting a maximum nicotine level for tobacco products as the regulator attempts to combat tobacco and nicotine addiction. E-cigarettes are handheld electronic devices that vaporize an "e-liquid" fluid typically including nicotine and a flavour component. They have been grabbing market share away from traditional tobacco companies, and are available in different flavours. Six of the letters issued were for dual violations where the products were illegally sold to minors online as well as packaged inappropriately.

Source: CBC News May 01, 2018 17:26 UTC