With the European Union’s General Data Protection Regulation (GDPR) due to come into force in a couple of weeks' time, many non-EU companies may be in for a shock. And with organizations required to comply within one month of each request, this could mean a very hefty administrative burden. "Businesses that fail to recognize the importance of responding effectively and efficiently to personal data requests will be putting their brand loyalty and reputation at stake." Next - unsurprisingly, given recent scandals - are social media companies, with nearly half of European customers saying they planned to ask for their personal data to be shared or deleted. But retailers and healthcare providers should also be bracing themselves, as should anybody that's ever hired or currently employs a European.

Source: Forbes May 03, 2018 15:22 UTC