Notably, the Specialty sector has bucked the overall trend, increasing both its discount penetration and average discount percentage compared to previous years. Despite the earlier promotions, however, the discount penetration of U.S. Online retail has dropped to 35% in November. Exhibit 7: Specialty Sector Discount Penetration: 2016 – 2024Source: Centric Market IntelligenceThe average discount is also still elevated at 25%. Exhibit 10: Department Store Sector Average Discount: 2016 – 2024Source: Centric Market IntelligenceU.S. Exhibit 13: Premium Sector Discount Penetration: 2016 – 2024Source: Centric Market IntelligenceMeanwhile, the average discount is 9%, slightly below last year’s 10%.
Source: CNN November 26, 2024 16:06 UTC