That which we call a rose by any other name would smell as sweet. Would a Boeing 737 MAX by some other name seem less dangerous? The thought was brought up by aerospace veteran Steven Udvar-Házy. The company doesn’t seem receptive to the idea and, for once in this saga, its judgment just might be correct. There is a long history of scandal-tainted companies renaming themselves—with mixed resultsValeant...

Source: Wall Street Journal January 23, 2020 22:07 UTC