The survey of 2,000 UK parents found that two thirds (66%) estimated their daily water use at less than the daily average of 156 litres within Affinity Water’s supply area. The research by Affinity Water also revealed surprising misconceptions about where water comes from. UK parents underestimate their daily water usage by up to 100 litres (Image: KN /MI)Everyday habits are also contributing to higher water use. To help families better understand the value of water and where it comes from, Affinity Water is launching The Great Water Hunt, a new initiative designed to turn awareness into action. Families taking part will become ‘Water Detectives’, uncovering information about their local water systems while discovering practical water-saving tips they can use at home.

Source: The Times March 30, 2026 14:45 UTC