Egyptian B2B e-commerce startup MaxAB and Wasoko, a Kenya-based e-commerce player with operations in Tanzania, Rwanda, Uganda and Zambia, are in talks to merge operations, TechCrunch has exclusively learned from multiple sources. The merger talks come as B2B e-commerce companies in Africa continue to scale back operations due to funding scarcity. Sources say MaxAB and Wasoko were actively exploring mergers with other e-commerce platforms. As of last year, the prospect of a merger between MaxAB and Wasoko, both asset-heavy businesses, seemed unlikely. Yet, despite exiting West Africa, the seven-year-old B2B e-commerce company has expanded its reach to include Zambia and the Democratic Republic of Congo.

Source: The North Africa Journal December 22, 2023 12:03 UTC