Twitter began to look at the new limit "so every person around the world could express themselves easily in a tweet," Rosen said. "Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. She noted that in the first few days of the test many people used the full 280 limit because it was new and novel, "but soon after behavior normalized." Twitter co-founder Biz Stone said there was a positive response to the test of the longer limit. "In addition to more Tweeting, people who had 280 characters received more Likes, Retweets, @mentions, Followers, and were more satisfied with Twitter.
Source: The Nation Bangkok November 07, 2017 22:07 UTC