New York/San Francisco: Advertisers just aren’t that into Twitter Inc.That’s the conclusion of RBC Capital Markets analyst Mark Mahaney, who downgraded shares of the micro-blogging social media network to ‘underperform’ and lowered his price target to $14, from $17. About 30% of respondents didn’t spend any money advertising on Twitter, up 5 percentage points from February. “When ranked against its peers, Twitter ranked fifth of seven in terms of ROI to advertisers, behind Google, Facebook, YouTube and LinkedIn, but ahead of Yahoo and AOL,” the analyst wrote. Most alarming for Twitter is that this isn’t an industry-wide problem, but a company-specific one. Respondents indicated that “online avenues continue to rise in importance as marketing channels.” Just not this avenue.

Source: Mint September 23, 2016 06:11 UTC