Twitter is offering advertisers a new incentive in an attempt to woo brands back to the social media platform, which has seen its ad business deteriorate following Elon Musk's $44 billion takeover, the Wall Street Journal reported. The tech company is dangling free ad space by offering to match advertisers' ad spending up to USD 250,000, according to emails reviewed by the Wall Street Journal. Recently, Twitter offered advertisers USD 500,000 in free ads as long as they spent at least USD 500,000, WSJ said. Advertisers in recent years have flocked to Twitter during the Super Bowl to generate buzz around their big game marketing efforts. Many big brands including pharmaceutical firm Pfizer, United Airlines Holdings and automakers General Motors and Volkswagen have paused their spending on Twitter, the Journal reported.

Source: Wall Street Journal January 15, 2023 14:12 UTC