Twitter Inc. is offering advertisers a new incentive in an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk‘s $44 billion takeover. The tech company is dangling free ad space by offering to match advertisers’ ad spending up to $250,000, according to emails reviewed by The Wall Street Journal. The incentives are the latest effort by the company to get brands to spend on its platform. Recently, Twitter offered advertisers $500,000 in free ads as long as they spent at least $500,000. Advertisers in recent years have flocked to Twitter during the Super Bowl to generate buzz around their big game marketing efforts.

Source: Wall Street Journal January 14, 2023 07:19 UTC