The first shots were fired in early October by St Paul’s Cathedral on World Architecture Day. pic.twitter.com/KvSR1haOz1Ed Holmes, who runs social media at St Paul’s, said: “It’s cathedrals talking to each other. With an interest in architecture, he set up the Twitter World Cup of Cathedrals, using the #cathedralworldcup hashtag. One posted jokingly that it was “the best religious architecture banter I have ever seen in my life.”Matt Navarra, the director of social media for The Next Web said: “Having personality on social platforms is not just reserved for hip and edgy brands. We do talk about our services and pray via social media, but we talk about what’s happening in our city, in our building.

Source: The Guardian November 04, 2017 06:56 UTC