Twitter announced more live-streaming video deals Monday. Photo: Marcio Jose Sanchez/Associated PressTwitter announced a range of live-streaming video deals on Monday evening during a “NewFront” sales presentation its executives made to marketers in New York. The announcements come as Twitter attempts to reposition itself as a venue for professionally-produced live video content and tap into advertising budgets typically reserved for TV. Twitter said it streamed more than 800 hours of live video in the first quarter of 2017, compared with 600 hours the previous quarter. Other live video content will be published on Twitter by Cheddar, Bloomberg Media, The Players Tribune and PGA Tour, Twitter said.

Source: Wall Street Journal May 01, 2017 23:24 UTC