OAKLAND, Calif. — Twitter said on Tuesday that it had acquired an email newsletter service, Revue. In December, it bought Squad, a social video company, and this month it acquired the social broadcasting service Breaker to create audio conversations on Twitter. After advertiser spending plummeted during the early weeks of the pandemic, investors put pressure on Twitter to develop revenue sources beyond ads. By November, Twitter executives were discussing the purchase of Substack, a newsletter company that competes with Revue, The New York Times reported. A deal never emerged, and Hamish McKenzie, a Substack founder, said a sale to Twitter was “not going to happen.”
Source: New York Times January 26, 2021 12:00 UTC